Graduated in ELECTRONIC ENGINEERING from PUC-Rio (1973), master's degree in Business Administration from PUC-Rio (1992) and doctoral degree in Business Administration from COPPEAD (2004). Full-Time Professor at IAG - PUC-Rio. Research interests: Low-Income Consumer Behavior; Perceived Risk in Purchasing Decisions; Online Consumer Behavior. (As informed by the Professor)
- Online consumer behavior;
- Marketing to low-income consumers;
Marketing and e-commerce.
Linhas de pesquisa
- Comportamento do consumidor online
- Marketing para consumidores de baixa renda
- Marketing e e-commerce