MARCUS WILCOX HEMAIS 
QUADRO PRINCIPAL 
marcus.hemais@iag.puc-rio.br 
Currículo Lattes      

Has a doctoral degree in Business Administration from Coppead at UFRJ. Has a degree in Business Administration from PUC-Rio(2002) and a master's degree in Business Administration from PUC-Rio(2005), focusing mainly on the following themes: marketing for the base of the pyramid, behavior of low-income consumers, consumer dissatisfaction/satisfaction, consumer complaint behavior, and consumerism.