LUIS FERNANDO HOR-MEYLL ALVARES EN 
QUADRO COMPLEMENTAR 
hormeyll@iag.puc-rio.br 
Contato: (21) 2138-9302 
Currículo Lattes      

Graduated in ELECTRONIC ENGINEERING from PUC-Rio (1973), master's degree in Business Administration from PUC-Rio (1992) and doctoral degree in Business Administration from COPPEAD (2004). Full-Time Professor at IAG - PUC-Rio. Research interests: Low-Income Consumer Behavior; Perceived Risk in Purchasing Decisions; Online Consumer Behavior. (As informed by the Professor)

Research Interests:

• Online consumer behavior;
• Marketing to low-income consumers;

Marketing and e-commerce.