LUÍS ALEXANDRE GRUBITS DE PAULA PESSÔA 
QUADRO PRINCIPAL 
lpessoa@iag.puc-rio.br 
Currículo Lattes      

Graduated in Economic Sciences from UFRJ (1993); Master in Business Administration, with an emphasis on Marketing, from PUC-Rio (1996), and Doctor of Semiotics from UPM-SP (2010), having taken part in a doctoral internship at the Sciences Po (2009/2010). Has been an Assistant Professor at IAG - PUC-Rio since 1996. Teaches in both the Undergraduate and Graduate Programs in Administration. Is the Academic Coordinator of the MBA in Marketing at PUC-Rio. Focuses on researching Marketing, Consumption & Culture, Communication and Consumer Behavior, with a particular interest in the application of the Linguistics and Semiotics theoretical-methodological apparatus to address the phenomena related to these fields. He has 14 years of experience as an executive of large Brazilian companies, in management positions related to the fields of Mmarketing, Communication (Advertising) and Business. (As informed by the professor)