PROFESSIONAL GRADUATE PROGRAM
PROFESSIONAL MASTER’S PROGRAM
PROFESSIONAL GRADUATE PROGRAM
PROFESSIONAL MASTER’S PROGRAM

DURATION

The program has a duration of 24 months, or four academic semesters. During this period, students take 13 subjects, 02 credits each, totaling 26 credits, and then successfully defend their Master’s Thesis.

COURSE LOAD

390 hours

PROFESSIONAL MASTER’S ENROLLMENT DEADLINE

July 1st to November 15th

TERM START DATE

MARCH 4th

CLASS/TIMETABLE

Three days a week, 19:00 to 22:00

INVESTMENT VALUE

R$ 74.870,00 or 24 payments of R$ 3.566,49

SPECIAL CONDITIONS FOR IAG – PUC-Rio ALUMNI

  • 10% off for alumni of PUC-Rio*
  • 5% off for pre-registration made until 31/10/24
  • 5% off for cash payments

ACADEMIC OFFICE

Course secretaries: Fabio Etienne e Gisele Notari

E-mail: mestradoprofissional@iag.puc-rio.br

Telephone: 21 2138-9220

WhatsApp: 21 99452-7756

Adress: Rua Marquês de São Vicente, 225 – Gávea

Zip code: 22451-900 | Rio de Janeiro / RJ

WHERE

Gávea Campus

 

*PUC-Rio alumni discounts available for those students that concluded the following course:

  • Especialization (360h), Graduate, Masters and Doctorals

  • IAG PUC-Rio´s Formation courses (minimum 180h)

The Professional Master’s program in Business Administration began in 2001, with the first theses being defended in 2003. The Professional Master’s program has the following characteristics:

  • Its target audience is composed of analysts, managers, executives, and other professionals in the Business Administration field who work or intend to work in private, public, or voluntary sector organizations;
  • It emphasizes the practical application of concepts and theories in the field of Business Administration, as well as in related fields;
  • It preferably applies resources aimed at practical applications, without sacrificing theoretical quality;
  • It uses active teaching methods that engage students in the learning process, simulating situations in businesses, in order to facilitate confrontation between the participants and their points of view;
  • It is taught by faculty members who combine solid training with theoretical competence and extensive practical experience.

OBJECTIVES

The Professional Master’s program in Business Administration has the general objective of training executives who are prepared to make complex, ethical, and innovative decisions in dynamic organizations, promoting social impact in an interconnected and globalized world.

To this end, the Program is based on the following pillars:

  • Comprehensive knowledge of Business Administration, which allows for a holistic view of the organization.
  • Effective integration between theory and practice, stimulating the exchange of experiences between students, enriching their learning experiences by continually contrasting theoretical models with the reality of the business environment.
  • Use of analysis instruments appropriate to the Brazilian and international socio-economic and organizational context.

SPECIFIC OBJECTIVES

The general goals involve these specific objectives:

  • Prepare students to make efficient and effective decisions in an environment of uncertainty and constant change. Such preparation involves developing the ability to analyze the external environment, both nationally and internationally, in order to be prepared to react to changes that affect the reality in which the business is inserted in order to minimize problems and take advantage of opportunities. To this end, we provide analytical instruments suitable to the Brazilian and international socio-economic context.
  • Develop a holistic view of the organization, as a complex and multifaceted organism. This objective is achieved through comprehensive knowledge in Management, in order to understand the interconnections between the various functions and organizational units, allowing for the evaluation of the impact of decisions on other units of the company and on the market.
  • Provide effective integration between theory and practice. In order to achieve this objective, it is necessary to stimulate the exchange of experiences between students, enriching learning by continually opposing theoretical models with the reality of the business environment. This is also achieved by having, in the Professional Master’s Program, a large number of teachers who combine solid academic training with practical experience in organizations.
  • Develop networking, leadership, and teamwork skills. In an interconnected world, it is essential that students acquire relationship skills and the ability to work in teams, including virtual ones. In this regard, it is also important to develop leadership skills, as these are complemented by the ability to work in a network.
  • Raise awareness for the ethical and social issues involved in the business environment. In line with PUC-Rio’s mission, we seek to reinforce the value of ethical, social, and environmental considerations that permeate all experience in public and private organizations.

ALUMNI PROFILE

The Professional Master’s Program alumni have two distinct profiles, depending on their maturity and professional experience:

  • Professionals who are already deep in their careers, having complemented the practical experience already acquired in organizations with a solid, comprehensive, application-oriented theoretical background. They are able to ascend to positions that require generalist training, in which they will have several people under their command, over whom they must exercise leadership, in order to achieve the objectives of the organization in which they work. They are also expected to be guided by high ethical principles and concern for society and the impacts of their decisions on the environment.
  • They are young people who aspire to managerial careers in organizations of multiple possible sizes, whether they be public, private, or of the voluntary sector. They have comprehensive knowledge of business administration, which can serve as a basis not only to work in specific areas of administration, but also to develop generalist competences, involving the management of organizational units, or even small organizations. They have the ability to lead and work as a team, being guided by ethical principles and concern for society and impact on the environment.

MAJORS

The Professional Master’s Program in Business Administration has three lines of research:

Studies the influence of macrotrends (also called grand challenges/wicked problems) on the management and competitiveness of organizations. The line analyzes social, environmental and technological problems that affect individuals, organizations, communities and nations; and, how organizations can adapt and innovate to such a context. Therefore, the line includes adaptation strategies, organizational innovation, socio-environmental responsibility, sustainability and stakeholder management. This scope also includes the study of entrepreneurship, international entrepreneurship, impact businesses and new business models focused on sustainability. Furthermore, it seeks to analyze the impact of the digital transition and blockchain technology on company strategy and management, as well as on marketing and relationships with the market. Finally, it evaluates financial instruments aimed at socio-environmental problems, such as sustainable finance, green and climate finance, as well as ESG (Environmental-Social-Governance) investment.

Studies decision-making within companies, using the competitive context in which they operate, considering the analysis of their market context and their internal resources. Therefore, this line of research aims to study robust analysis tools for making decisions based on data (data analysis) and statistics to guide strategic planning. This line of research studies corporate strategies, organizational performance, planning and management of companies’ resources and capabilities, as well as aspects involving the internationalization process. Furthermore, this line of research also analyzes how to finance and enable investments considering risk, uncertainty and flexibility, with a focus on competitiveness and future challenges. Finally, it seeks to generate knowledge about the dynamics of marketing and communication strategies, as well as the operating processes of companies in different market segments, including studies on consumer behavior, retail and relationship marketing.

Studies the interface of organizations with the highly complex external environment as an opportunity for the development of modern organizations. Explores aspects associated with management practices in organizations as manifestations of micro and macro organizational behavior. At the micro level, the line addresses: the formation of attitudes at work; cognition, emotion and motivation in organizations; teamwork and collective performance; and, leadership. At the macro level, the line addresses process and project management; power and identity in organizations; communication, expression and discourse in organizations; careers and work relationships; diversity management; ethics; moral responsibility; and, culture and organizational change.

Except for the Common and Instrumental Courses, students are free to format their own curriculums, in relation to the courses offered, choosing those closer to their interests, allowing for a combination of disciplines from different areas.

PROGRAM STRUCTURE

Disciplines are separated into three groups:

  1. Common Courses (CC): list of 6 mandatory courses that are essential to those who intend to run a company.
  2. Instrumental Courses (IC): list of 3 courses that serve to support others.
  3. Application Courses (AC): list of courses associated with the Major. The student must take 3 subjects on his/her Major.
  4. Electives (E): The student must take 3 optional courses, which can be from either the Instrumental or Application groups.

In addition to the fixed set of disciplines, the program includes the possibility of offering additional disciplines on an occasional basis, the so-called Extra Discipline, which has the following characteristics:

  1. Disciplines of 15 hours, corresponding to 1 credit, are offered in blocks;
  2. The offer is confirmed after verifying the minimum quorum of students.

In the semester following completion of the credits required for the course, the student must request enrollment in the Master’s Dissertation discipline until the semester in which they present the master’s thesis defense. 

REQUIRED NUMBER OF CREDITS

The minimum total number of credits for the Professional Master’s Program in Business Administration is 26, distributed as follows:

GROUPS COURSES CREDITS
Common Courses 6 12
Instrumental Courses 3 6
Application Courses 2 4
Electives 2 4
TOTAL 15 30

SPEAK WITH THE COORDINATOR

Still have questions? Schedule a meeting with the coordination!

The academic and executive coordinators of the Professional Master’s in Business Administration at IAG PUC-Rio, Profª. Renata Peregrino de Brito and Paula Valente are at your disposal to clarify any doubts about the program, its objectives and the value it can add to your career.

A space entirely open to you, candidate for our course, who seeks professional growth and who is interested in reaching higher levels in their career.

To talk face-to-face with the coordinator here at IAG PUC-Rio, just agree on a time and day, and go!

He will be ready to help you in this important decision to invest in high level qualification to meet your goals and help you stand out in the market.

CLICK HERE TO SCHEDULE A MEETING WITH YOUR COORDINATOR

 

COORDINATION

Renata Peregrino de Brito
Doutora em Administração de Empresas
renata.brito@iag.puc-rio.br
> Currículo Lattes

Common Courses

Principais tendências na gestão contemporânea das organizações. Transformações sociais. Impacto social das práticas organizacionais. Conhecimento e Aprendizagem Organizacional. Comunicação, Imagem e Reputação Organizacional. Cultura e Identidade Organizacional. Ética e Assédios nas Organizações. Relações de Trabalho. Liderança. Empreendedorismo e Inovação. Práticas de Sustentabilidade. Estudo de casos e práticas de gestão.

Princípios fundamentais de contabilidade. Balanço. Variações do patrimônio líquido. Processo contábil. DOAR e fluxo de caixa. Tópicos especiais na determinação das demonstrações financeiras: contas a receber e a pagar, avaliação de estoques, ativo imobilizado, operações financeiras, contas do patrimônio líquido. Efeitos de flutuação de preços sobre os demonstrativos financeiros. Análise dos demonstrativos financeiros.

Papel e impacto do marketing nas organizações e na sociedade. Análise dos mercados consumidores e organizacionais Planejamento e desenvolvimento das estratégias de marketing. Estilos de vida e comportamento de compra. Aspectos culturais e simbólicos do consumo e seu impacto no processo de gestão de marketing. Decisões de segmentação, escolha de mercados-alvo e posicionamento de marca.

Ambiente legal e operacional da empresa. Problema do agente. Risco, retorno e valor. Critérios para análise de investimento. Orçamento de capital. Capital Asset Pricing Model e Arbitrage Pricing Theory. Financiamento de longo prazo. Estrutura de capital e limites de endividamento.

Processo de gestão estratégica. Avaliação do ambiente externo da empresa. Avaliação das capacidades internas da empresa. Tipologias de estratégias competitivas. Liderança em custo. Diferenciação de produto.

Instrumental Courses
Application Courses - Line 1 -
Application Courses - Line 2 -
Application Courses - Line 3 -
Master’s Thesis

Elaboração da dissertação.

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