Ementa:
Concepts and practices of international marketing. Potential markets and identification of market opportunities. Environmental analysis of economic, political, legal, cultural and social issues. Entry strategies in international markets. International marketing strategies of: product, services, distribution, promotion and prices.
Bibliografia:
Básica: -BAACK, D.; CZARNECKA, B.; BAACK, D. International Marketing (2nd Edition). Sage: London, 2019. -GILLESPIE, K.; HENNESSEY, D. Global Marketing (4th Edition). Routledge: New York, 2016. -KEEGAN, W.; GREEN, M. Global Marketing (9th Edition). Prentice Hall, 2016.