NOVAR – Retail Research Center

NOVAR – Retail Research Center of IAG / PUC-Rio – aims to be a reference center, producing knowledge through agile and innovative methodologies, combining empirical research with market needs.

Areas of expertise

Research, academic and applied, in the fields of consumer and shopper behavior, technologies, management and retail services;
Courses (in company and open), short and medium duration (training and specialization) and postgraduate courses.


IAG – PUC-Rio Business School
Address: Rua Marquês de São Vicente, 225 – Gávea
ZIP Code: 22541-900 – Rio de Janeiro, RJ
Telephone: +55 (21) 2138-9200