MAJORS
MAJORS
The IAG Research Coordination team provides support to professors, students, and researchers for the department’s scientific and academic production, seeking to meet the PUC-Rio and Capes evaluation criteria.
STRATEGY
The Impact of Strategic Decision-Making in Company, Industry, and Country Performance
The analysis of the process of change in financial markets and financial intermediation in Brazil; the study of high volatility in financial asset prices and macroeconomic instability; the decreasing presence of government intervention in markets and the pressures caused by competition and international instability.
Researchers
FINANCES
Financial Decision-Making in Environments with Risk and Uncertainty
The increased volatility observed in various financial assets at both the Brazilian, and international, levels makes paramount the incorporation of risk and uncertainty into financial models.
As a result, the focus of finance research fields has turned to financial modeling based on the quantification of the impact of uncertainties, focusing on risk analysis from the perspective of the Theory of Real and Derivative Options, where the flexibility of decisions is modeled based on stochastic processes of different financial assets, and the field of Energy Economy and Finance, with emphasis on decision making in Infrastructure projects.
The Financial Econometrics and Valuation fields form the basis for the development and improvement of models, and the Theory of Behavioral Finance is also contemplated as the irrationality of financial agents is incorporated into risk management.
Researchers
MARKETING
The Impact of Marketing Strategy Changes
Dynamics of marketing strategies as a function of changes in the macro and micro environment; preservation of adequate levels of performance; interactive feedback from the strategic decision process; flexibilization of marketing strategies and the challenge of globalized competition.
Researchers
ORGANIZATIONS
Organizational Studies and Labor relations
Focusing on business and people management, it encompasses studies from 4 different fields of research:
(1) Organizational Studies: focuses on theories, management models, organizational structures and processes; knowledge learning and management.
(2) Critical perspectives on organizations; organizational communication and discourse; history, memory and organizations;
(3) Studies on behavior in organizations: values and attitudes; diversity in organizations; managerial skills, leadership and power; health and wellbeing in the workplace; organizational change, environment, and culture.liderança e poder; saúde e bem estar no trabalho; clima, cultura e mudança organizacional; e.
(4) Studies on labor relations and the meaning of work; people and career management.